But not all is wrong about companies knowing about our consuming patterns and different taste (at least in the past). It is nice when we receive a tailored catalog for a specific tool or automobile, or when American Express call us they notice an "out of pattern" purchase in some strange place. But of course there would be certain things that people would like to be kept under the table, for example viagra purchasers, or adult content shoppers, among others.
Facebook data collection has become very useful for marketers: just imagine a data bank of consumers behaviors filtered by age, gender, geography, habits (that's why the "Ilike" application has been so important and has grown rapidly over the last years), education and employment choices, events and other social classifications.
But it would be legal and ethic for Facebook selling this valuable data to marketers, companies,or even governments...???? is this practice would be comparable as incoming tailored mails or google adds tailored to our consumer behavior? is this action would be too much and crossing the line for Facebook???
Federico.
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The issue Federico posted in his blog, it's one of the major public issues regarding internet. Where does it start the public information and where does it start the private information of customers? Should the issues one shares in a social community as Facebook be bought as data-minig source? Shouldn't Facebook respect the information one posts in the own account and keep it inside? Or at least shouldn't Facebook consult with "the potential customer" the permit to share this information?
ReplyDeleteI know that when one opens a Facebook account, in the tiny letters of the policy one accepts a lot of things, and I suspect one of these issues is the use of the personal information, so I'm pretty sure Facebook won't address any legal issues, but I think at least the moral dilemma should be exposed publicly.
I agree with you Ricardo this article mentions one of the biggest public issues, especially in establishing the line of what is right and what not to share your personal information. People use these social media in a way to interact with their family and friends and for me it would be unfair to sell the information (which we give) to marketers or any entity in order to establish consumer behavior and thus establish a personal advertising. Definitive, I don’t think that people enroll in these social media in order to provide personal information to be used for these purposes.
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